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This is the blog for professional photographers, and those who aspire to be. Our aim is to help professional photographers build long-term, sustainable careers.
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Previous |  Contents | Next Download the eBook "That process has two distinct stages—before and after the shoot. The first sells the booking, the second is the up-sell…" High-end photographers have been selling albums profitably for as long as we’ve been in business, but for many today it seems a lost art. Why? Obviously the world has changed — "shoot-and-share" and "just the files" are seductive ideas, and so is selling online. And who needs the hassle of getting people into the studio, playing nice, offering them bubbles and selling To View More >>

This entry was posted in Marketing by Ian Baugh

Yesterday we introduced you to our Good Better Best product matrix, designed to help you navigate our products and services. We designed our new price lists, which you can download here, to match. Maybe the best thing about them is that they're SIMPLE. The prices for each range of products fit comfortably on a single page. No jokes, please, but that’s a step forward! How did we do that? More than 95% of you now order our albums and books in Photojunction, printed and fully assembled, so that's what the price list assumes you're doing. If you're interested in DIY, contact us and we'll send you To View More >>

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Today we're announcing free album design and free standard colour correction on all our professional albums - Flushmount, Overlay Matted, Classic Matted and Duo. Here's why... When we're discussing how we can improve our products and services, we ask ourselves three questions: Can we make it fun? Will it save you time? Will it make you money? This time we're aiming for all three :) Many of our customers pay us to colour correct their images. Many pay us to design their albums as well. Many more wish they could afford to do the same. ALL OF YOU are going to enjoy one of two things. A fresh chance To View More >>

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I wrote this post two years ago and for some reason never published it, but I think it makes some good points about simplicity and not confusing price and payoff. See what you think... We had an interesting email from a client who also deals with a certain other album company (shame on him – LOL). This company makes a big deal about simplicity … and quite right too. Anyway, he asked them if they'd consider introducing some - gulp - options, and to his frustration they said No. Now to be fair, over the years we've got better at saying No to things that compromise either the integrity of our To View More >>

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This is a long post, so I’m starting with the short story! Some people are upset about the terms of trade for our new web-based lab service, Queensberry Print. We want to clarify that, yes, Queensberry Print products are available to both professional photographers and end-consumers. Certainly, “consumer” means “everyone”, but in reality we believe these products will only be of real interest to professionals, serious amateur photographers, and people who received digital files from a professional and who really care how their photos are printed. Our existing range To View More >>

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For those of you who don't live in Godzone (New Zealand, OK?) Vaughan Smith does the drive time show on New Zealand's top music station, The Edge. He and Fletch have arguably the funniest radio show in the country and I listen to them every day. So when I saw his album working its way through production I thought I'd grab the opportunity to ask him a few girly questions. Read on, ladies, he's not just funny, he's got a soft centre. • Tell us about how it all began - where did you and Sharde meet, and how did you make her fall for you? Like any good modern day romance, it was in the workplace To View More >>

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Are you showing people what you want them to buy? I'll bet you're not. This is important, and so simple... Why does the "business you" want to sell albums? Because they're a surefire way to create extra income from two scarce resources - your time and your wedding bookings. I just got off skype from a photographer complaining because she can't sell albums. Wants to … but can't. But look at her website, or almost any photographers' website, and how many albums do you see? Almost none. How many photographers are showing what they (want to) sell? Almost none. So what's the difference between them To View More >>

This entry was posted in Marketing by Admin

[caption id="attachment_12140" align="alignleft" width="300" caption=""Hi, my name's Angelique!""][/caption] Who drank the Koolaid? - Ed. Sometimes when I'm on the phone with clients, we start talking about different album companies. Typically, we gush about how gorgeous Queensberry albums are. Occasionally, on the other end is someone who has never actually seen a Queensberry book. I still gush. They question it. After all, I work for the company – of course I say it's best? Here's the thing, I tend to only want to work for companies I can stand by. While I've had a few bumps along To View More >>

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How much is Workspace worth to you? That depends on what you do with it. We've got people clearing really good money from event photography. They upload the images, apply a price list, publish the collection, and we do the rest. We're told the best part is getting the confirmation emails on your phone! We've got people who'd rather self-fulfil (use their own lab). That's cool, we like loyal customers too. It's more work for you, and you need a Pro plan, but we don't charge commission and the money goes straight into your account. We've got people selling to places they never could before. Selling To View More >>

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I got a few pats on the back for my "check your files" post. Chris Meiklejohn, our lab manager, liked it so much that she wanted a sequel. In fact she wrote one! The funny thing was my team mates had already got me one started on a follow-up, and the things on Chris' list were pretty much the same as ours. So, drum roll… (If you like this, I wrote it. Otherwise, it's Chris!) 8 ways to better print files Would you love to have your albums arrive on your doorstep faster, hassle-free, and beautifully printed? You put a lot of work into them, so they might as well be perfect. We definitely want To View More >>

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